8. Amanda Setili on Strategic Agility
Our guest today is my friend Amanda Setili, the author of two books:
The Agility Advantage: How to Identify and Act on Opportunities in a Fast-Changing World, was published in 2014. Her latest book is coming out in the fall of 2017, Fearless Growth:The New Rules to Stay Competitive, Foster Innovation, and Dominate your markets.
Amanda has an MBA from Harvard and started her consulting career at McKinsey & Co.
She has been running her own successful consulting firm, Setili & Associates, in Atlanta for nearly twenty years.
Her first book emerged out of something Amanda did which I think is pure genius: she created the Strategic Agility Think Tank, which brings together senior leaders from a blue-chip list of clients, several times per year for an in-person session that includes a panel discussion and then Q&A.
The Think Tank keeps Amanda top of mind with the clients she has served in the past and is a reason to reach out to new ones. It gives her fresh material and case studies for her writing. It positions her as the go-to thought leader on how to navigate turbulent markets.
It takes some real effort, long term dedication, and a willingness to invest to set up something like the Strategic Agility Think Tank \u2013 that\u2019s why most people don\u2019t do it. Those who do, like Amanda, are scarce and thus incredibly valuable.