77. Per Sjofors on measuring a customer's willingness to pay
Per Sjofors runs a firm called Sales for Profit \u2013 they have developed survey tools to measure a customer\u2019s willingness to pay, and the help their clients
- determine what marketing method is most effective in their market
- which advertising targets the company should focus on
- which product features drive the highest willingness to buy
- and the optimum price of a given product or service
In this episode, Per gives an overview of his firm\u2019s methodology and how they work with clients.
One thing Per told me that surprised me is that he is getting a substantial number of leads from Quora.\xa0 He\u2019s been answering questions on Quora, establishing himself as an expert there, and it is actually leading to business.
You can learn more about Per\u2019s firm at https://www.sales4profit.com/