451. Michael Katz Business Newsletter Best Practices
Michael Katz is the author of four books, an award-winning humorist, and the founder of Blue Penguin, a company that helps professional service firms and solos talk and write about their work in a clear and compelling way. He has an MBA from Boston University and a BA in Psychology from McGill University in Montreal. In today\u2019s episode, Michael talks about how he helps his clients. Learn more about Michael\u2019s business at www.bluepenguindevelopment.com.\xa0
Key points include:
02:15:\xa0 Business newsletter best practices
13:41: Results that can be achieved through a newsletter\xa0
15:27: Building an email list
18:46: Newsletter management software comparison
Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.