369. Cactus Raazi on Personalized Pricing
Cactus Raazi is a former Managing Director at Goldman Sachs who has been a successful entrepreneur in credit trading.
He is also the author of the recently published book Price: Maximizing Customer Loyalty Through Personalized Pricing.\xa0
In today\u2019s episode, Cactus shares his perspective on personalized pricing - and how he got his distinctive first name.
Key points include:
06:05: Researching his book
08:30: Examples of personalized pricing
13:03: The value of personalized pricing
17:41: Ideal businesses for personalized pricing
20:53: How to communicate personalized pricing to the consumer
24:31: Using\xa0 algorithms to differentiate the customer base
You can contact Cactus through LinkedIn and order his book, Price: Maximizing Customer Loyalty Through Personalized Pricing, on Amazon.
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