215. What have you already heard about this effort?

Published: Nov. 14, 2019, 1 p.m.

What should you say when you are meeting for the first time with an individual at a client you are already serving?

Here's the approach I've used the past few years:\xa0

\u201cI\u2019d be happy to provide context on the project, but I don\u2019t want to go over material you are already familiar with. What have you already heard about this effort?\u201d

In this episode, I explain why I use that question.

Every week I send out an email with summaries of each Unleashed episode, transcripts of each episode, and often some bonus material. If you\u2019d like to receive it, send me a note at unleashed@umbrex.com

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