21. Ron Hubsher, author of Closing Time
Our guest today is Ron Hubsher, the Managing Director of the Sales Optimization Group and the author of Closing Time: the 7 Immutable Laws of Sales negotiation.\u201d
Ron\u2019s book is in print but not available on Amazon \u2013 he explains what happens when you buy his book from his website., and why he doesn\u2019t sell his book anywhere else.
Ron has a multifaceted business \u2013 he does consulting projects to sales organizations, he provides training programs, he gives keynote speeches.
In some cases he delivers his training programs himself; he\u2019ll also license the training program to a client and make money while he sleeps.
In our wide-ranging conversation, Ron discusses several case examples of how he works with clients, and along the way I learn how a playing card in an Atlantic City casino is different than one used in Las Vegas.
You can find Ron\u2019s firm on the web at www.salesOG.com
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