193. Lee Frederiksen on how professional services firms can reach their target market
Our guest today is Lee Frederiksen, Managing Partner at Hinge, \xa0a branding and marketing firm specializing in professional services.
We discuss
- Researching your target client
- Developing a go-to-market strategy
- Benchmarking your marketing against that of high-growth firms
- How to differentiate your practice
Visit the website of Hinge Marketing to learn more \u2013 at https://hingemarketing.com/
Click on Hinge University tab to see the firm\u2019s online course offerings \u2013 several of which you can sample for free, and on the Blog tab you may want to sign up to receive their thought leadership posts right to your inbox.
If you've got a question about independent consulting you'd like Will Bachman to answer in a future episode, email unleashed@umbrex.com