184. Tim Hughes: Social selling is not about selling
Our guest today is Tim Hughes, who has written the book on social selling; he is the author of Social Selling: Techniques to influence buyers and customers, as well as Smarketing: How to achieve competitive advantage through blended sales and marketing.
As you\u2019ll hear from Tim, social selling is not actually about selling, or at least not about trying to sell \u2013 it is about building relationships.
Tim\u2019s LinkedIn headline is: Should have played Quidditch for England, and in today\u2019s discussion he explains why he leads with that.
Based on Tim\u2019s advice, I have updated my own LinkedIn Headline and Summary, and since I\u2019ve done that I\u2019ve received a couple unsolicited comments in favor \u2013 so I\u2019ll vote in support of Tim\u2019s recommendations.
Tim\u2019s firm is called Digital Leadership Associates and you can learn more about their work on their website: dlaignite.com
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