\u201cNecessity is the mother of invention.\u201d \xa0 Nothing could be more true for the underdog entrepreneurs of the world who found themselves needing to start a business after their lives got turned upside down - but having been forged in fire is the common denominator among some of the most legendary businesses on the planet. \xa0 Anthony Morrison is best known as the founder of the \u201cPartner with Anthony\u201d program, which is designed to give entrepreneurs the resources and advice they need to launch and grow their business with massive success. Since its inception, the program has gained hundreds of rave reviews and set the standard for business coaches everywhere. \xa0 On this episode of Underdog Empowerment, Zach and Anthony dive deep on the financial disaster that kickstarted Anthony\u2019s journey as an entrepreneur and a coach, how buyers respond to various types of advertising and content (plus how to use those preferences to make your content more effective), and how to structure your courses or coaching sessions to maximize your \u201cyes\u201des. Listen in for under-the-radar tips to revolutionize how you bring clients into your business. \xa0 \xa0 Show Notes: https://underdogempowerment.com/anthony-morrison \xa0 Get More Involved:\xa0 \xa0