If you\u2019ve ever wondered about what all goes into building an apparel brand, Drew Laine is the first person to talk to. If you\u2019ve ever wanted to get serious about it but weren\u2019t sure where to start, today\u2019s episode is for you\u2013from DTG printing to customer feedback, we\u2019ve got everything you need in order to kickstart your own apparel line.
Born in Massachusetts, Drew Laine is an entrepreneur with thirteen businesses in his portfolio, from software to coaching. In his career, he is drawn to building and investing in businesses that both disrupt the status quo and make a social impact. He\u2019s a philanthropist, too. His 501C3 charity, the PenaltyBox Foundation, provides support for members of the hockey community who have faced catastrophe or challenge.
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On this episode of Underdog Empowerment, build an apparel brand with Drew\u2019s insight and Zack\u2019s drive. Starting with the foundation, go through the branding and development you need pre-launch. Consider your target market, your product, your aesthetics, and how they all fit together. Use Drew\u2019s six-step figure to maximize your income, make a connection, and then remarket to the same customers. By the end of this episode, you\u2019ll have a variety of tangible ideas you can implement in your own apparel; from there, you\u2019ll have no problem generating interest and making relationships with your customers and community.
Show Notes: https://underdogempowerment.com/build-apparel-brand \xa0 Get More Involved:\xa0\xa0