How to Connect With Your Audience
When most businesses speak to their target audience, they speak in big BROAD terms. They talk about big outcomes or lofty goals. In this episode, we dive into a concept I learned from best-selling author Ramit Sethi. It's called "going from the clouds to the street," and it's about speaking in a way that your audience can connect to, and put their finger on. Awesome marketing lessons in here!