How the Shameless brand exploded, with Zara McDonald & Michelle Andrews

Published: June 11, 2019, midnight

Find links mentioned here: http://bit.ly/122shameless

00:50 - Introduction
03:03 - Podcast setups
05:00 - Co Founder dynamics
06:15 - How much they owe to The Daily Mail
10:20 - Goals growing up
13:50 - The death of the celebrity profile
16:40 - Uncovering Sarah\u2019s Day
20:21 - Blogging is dead
23:00 - Going out alone with Shameless
28:38 - Gaining clout on a saturated market
33:40 - The ah-ha moment
36:50 - The Shameless FB Group Community
43:03 - Adequate monetisation
50:54 - Shameless Media & short term goals
57:31 - Potential investors
01:03:39 - Creator burnout and mental health
01:11:29 - Trolling and online criticism
01:15:20 - Regular publishing days
01:18:50 - Getting into video
01:20:40 - Weird fan moments
01:24:09 - Confidence and imposter syndrome
01:27:38 - Election results & diversity of opinions
01:40:30 - Daily routines
01:41:27 - A book they\u2019d gift
01:42:14 - Best purchase under $200



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