How Cognitive Biases affect media consumption - Dan Monheit

Published: Dec. 11, 2018, midnight

Get all links mentioned in the episode here: http://bit.ly/96-dan-monheit

Skip through the episode:

01:17 - Introduction

04:15 - Podcast setups

06:01 - The Benjamin Franklin Effect

07:52 - The Six Second Film Festival

15:23 - Indulging in curiosity through multiple projects

17:39 - Real Big Things, running events

20:53 - Ad agencies and the value of brands

26:12 - The future challenges in media

30:33 - What hasn\u2019t changed in media

33:24 - Behavioral economics in advertising

37:45 - Cognitive biases

45:01 - Applying and understanding biases

48:01 - Growing a small agency

55:47 - Differentiation between co-founders

01:01:08 - Leaders he respects in the ad space

01:02:14 - Exercise routine

01:02:43 - If he had to do a Real Big Things talk on something different

01:04:21 - What is obvious to him, but not to others

01:05:15 - A quote he lives by



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