Hayley Worley of The Sheet Society
Hayley Worley is the Founder of The Sheet Society: a Melbourne-based bedding D2C company. Through The Sheet Society, Hayley takes great pride in what she is able to offer to the world and making bedrooms a better place to be one sheet at a time.
Get all the links mentioned in the episode here: bit.ly/230-HayleyWorley
SKIP THROUGH THE EPISODE:
(00:04) - Welcome to Uncommon
(00:22) - Guest introduction
(00:37) - A love of colour
(02:06) - Earliest childhood memory
(03:31) - Parents' jobs
(06:33) - Partners in business & life
(11:00) - Juggling children & business\xa0
(15:24) - TAFE, school of life & travelling
(23:58) - Golden principles at The Sheet Society
(25:20) - The Why of The Sheet Society
(29:16) - The first two years: before the hires
(31:41) - The \u201cclick\u201d
(33:01) - Advantages, go-to-market & lockdown
(38:48) - Lessons from Kate & what is a brand?
(40:33) - Growth: headcount & warehouse
(44:27) - Hayley's ideal question & ethics of fast fashion
(51:07) - Best purchase under $200
(53:32) - Guiding quote
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