Adam Ferrier of Thinkerbell
Adam Ferrier is one of Australia\u2019s leading consumer psychologists as well as the Founder of \u2018Thinkerbell\u2019, a top agency that represents the coming together of scientific enquiry and hardcore creativity.
Adam has authored two books, \u201cThe Advertising Effect: How to Change Behaviour\u201d as well as \u201cStop Listening to the Customer: Try Hearing Your Brand Instead\u201d.\xa0
Adam\u2019s expert understanding and knowledge on consumer psychology often results in him delivering talks, and making television appearances on the subject.
SHOW NOTES
00:00 \u2013 Welcome to Uncommon
00:40 \u2013 Exiting a Cult
01:50 - Psychology of Cults
05:10 - Becoming a Consumer Psychologist
10:00 - All Marketers are Liars\xa0
13:50 - Childhood dream job?
17:30 - Insights from corrective services
19:50 - First two years of business\xa0
23:00 - Landing Clients doing things differently\xa0
24:10 - Why sell the firm?(Naked communications)
25:15 - Thinkerbell approach
30:00 - Best approach for small agencies\xa0\xa0
34:15 - What\u2019s for lunch?
34:40 - Marketing Science\xa0
38:40 - Black T-Shirts Podcast\xa0
41:07 - Questions you always and never get asked\xa0
43:00 - Sigma Grindset\xa0
46:20 - There is no \u2018WAY\u2019 to success\xa0
47:20 - Rapid Fire Questions
53:10 - Closing Remarks (Social medias etc)
LINKS
Black T-Shirts - Adam\u2019s Podcast\xa0
Stop Listening to the Customer: Try Hearing Your Brand Instead
The Advertising Effect: How to Change Behaviour\xa0
Going Clear: Scientology & the Prison of Belief
The Culting of Brands: Turn Your Customers into True Believers
All Marketers are Liars - Book
The Hidden Power of Advertising - Robert Heath\xa0
Lemon. How the advertising brain turned sour - Orlando Wood
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