Broadcasts.com - "The Technology Behind Email Marketing with Brennan Hopkins" (Uncensored Direct Marketing)

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The Technology Behind Email Marketing with Brennan Hopkins

Published: April 15, 2021, 5 a.m.

How do you write natural-sounding emails that actually convert? A lot of marketers struggle to craft emails that people would want to read. But some can write emails that function as automated sales machines from the moment you click send. Today, Maria invites email marketing expert and direct response copywriter Brennan Hopkins to talk about what happens when you combine technology with delivering delightful messages that draw people to your CTA. It\\u2019s not a one-size-fits-all approach, but his strategy can make a significant impact on your revenue. Make sure to take some notes and try out a couple of the proven tips that Brennan shares in this episode.

\\u201cYou have to email in proportion to what your brand or business can actually manage.\\u201d

- Brennan Hopkins

In This Episode:

- Meet Brennan Hopkins

- B2C vs. B2B email communication

- How to choose the right email copywriter for your brand

- Do you really need a niche

- Email marketing strategies that work

- Driving up engagement without being \\u201cspammy\\u201d

- Leveraging Klaviyo and other email marketing software

- Email marketing pricing structure

- Learn from Brennan: Check out his FB page for details