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When consumers want something, they want it now. They want free shipping, excellent packaging, and a product that\\u2019s as perfect as they expect it to be with returns options.  Customer expectations around the globe are continually shifting. If you are an online merchant, fulfilling those demands is easier said than done. Order fulfillment is a function that directly impacts your revenue. You need to have a well-built process around it. Listen to today\\u2019s episode and get actionable steps as Maria exchanges best practices and strategies with guest Malcolm McKinnons, an expert in just about everything in the online marketing space.

\\u201cFind ways to characterize your customers so you can treat them in a consistent way.\\u201d - Malcolm McKinnons

In This Episode:

- Fulfillment and processing in the online marketing space 

- How to choose a fulfillment provider

- Why is it essential to have a backup 

- Testing your fulfillment provider\\u2019s process

- Understanding chargebacks and refunds

- Technology integrations that matter

- Inventory management is hugely important

- Product personalization vs. standardization

- What can Malcolm do for your business

Connect with Malcolm McKinnons:

- Malcolm McKinnons Consulting Website: https://mckinnons.org

Connect with Maria:

- Maria Sparagis Website: http://mariasparagis.com

- DirectPayNet Website: https://directpaynet.com

- LinkedIn: https://www.linkedin.com/in/mariasparagis

- Facebook: https://web.facebook.com/directpaynet

- Instagram: https://www.instagram.com/directpaynet

- Twitter: https://twitter.com/mariasparagis

- Pinterest: https://www.pinterest.ph/directpaynet