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One of your priorities as a direct marketer is preventing chargebacks because they can hurt your conversion and profit. It is also time-consuming to process a dispute and deal with an unhappy customer. Plus, there are other costs associated with disputes and refunds. But how do you prevent chargebacks? In today\\u2019s episode, Maria provides five tools available to merchants to avoid chargebacks, save money, and make more money. Don\\u2019t just wait for a dispute to happen. Be proactive and analyze what\\u2019s happening in your business. Q1 is usually the highest chargeback season, so make sure you have all the necessary measures in place. 

\\u201cIf you spend a little bit of time understanding how chargebacks occur and why they occur, the proactive approach will yield the best results revenue-wise.\\u201d - Maria Sparagis

In This Episode:

- Chargeback prevention vs. chargeback mitigation

- Do you know how to Kount?  Get to know this out-of-the-box tool

- Tweaking your payment gateway settings to prevent fraud

- Why you should utilize 3-D Secure for non-US customers

- Training your Customer Service Team to educate and help your customers

- What is a descriptor and why you should test it using different card types

- How does analyzing traffic from different sources help you prevent chargeback

- Should you use alert systems 

Connect with Maria:

- Maria Sparagis Website: http://mariasparagis.com

- DirectPayNet Website: https://directpaynet.com

- LinkedIn: https://www.linkedin.com/in/mariasparagis

- Facebook: https://web.facebook.com/directpaynet

- Instagram: https://www.instagram.com/directpaynet

- Twitter: https://twitter.com/mariasparagis

- Pinterest: https://www.pinterest.ph/directpaynet