Episode 84: Storytelling in UX with Dan Nessler
Novelists and play writers have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles \u2014 reason, hero, conflict, structure, awareness, and virality \u2014 can be applied in product design.