Episode 226: Building an Agency Brand with Massimo Zefferino
How do you build an agency that lasts the test of time? Our guest is Massimo Zefferino, founder of zfactor \u2014 a 23-year-old brand strategy and design agency. You\u2019ll learn some practical design tips, why \u201cniching down\u201d is important for growth, how having fun and staying true to your brand is crucial, and more.