Episode 221: Behavioral Economics with Kristen Berman

Published: Sept. 3, 2021, 2:38 p.m.

What is behavioral economics, and how can it help us design better products? Our guest today is Kristen Berman, co-founder of Irrational Labs. You\u2019ll learn the key concepts, tips for motivating users, how behavior shapes design, resources for studying behavior, and more.