Episode 200: The Power of Branding with Dennis Field
Today we celebrate episode #200 with Dennis Field, who was our first guest when the podcast started in 2014. Dennis is the brand specialist at InVision, and the founder of Happy Patron. We talk about branding \u2014 the buzzword of the century. How do we define it, and how do we apply this knowledge to UI/UX design? What is the user\u2019s role in your brand\u2019s story? You\u2019ll hear Dennis talk about his work process, brand amplification, storytelling, finding your \u201cwhy\u201d, employee branding, and the various facets of brand love.