Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky
Many SaaS businesses track engagement for each user individually \u2014 pretending that companies don't exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.