Episode 119: Emotional Targeting with Talia Wolf
We want to be smart and rational, but emotions are the biggest drivers for every decision we make \u2014 both in B2B and B2C. Today our guest is the amazing Talia Wolf, a conversion optimization specialist, trainer, and speaker. You'll learn why people buy things, how to figure out the pains and emotions of your website visitors, and boost conversions using her famous "emotional targeting" method.