Episode 115: The Psychology of Addictive Products with Jeff Davidson

Published: July 13, 2018, 8:06 a.m.

We should make products useful, no doubt. But what if we could also make them addictive \u2014 so that the customers keep coming back? Our guest today is Jeff Davidson, a solo product designer and writer. You'll learn key psychological principles behind popular apps, why making a product addictive should never be a goal by itself, and how to design product features that satisfy the user's seeking system.