Podcasts Business UCD Business Impact 6: Tara McCarthy, Bord Bia - Selling Ireland in a Pandemic: How safety and reputation will be Ireland's 'calling card' in the COVID-19 aftermath

6: Tara McCarthy, Bord Bia - Selling Ireland in a Pandemic: How safety and reputation will be Ireland's 'calling card' in the COVID-19 aftermath

Published: May 11, 2020, 6:33 p.m.

Political protectionism, Bloom Festival and excess food—Bord Bia’s CEO Tara McCarthy talks about Ireland’s emergence onto international markets when the crisis abates.