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UCD Business Impact
4: Prof Mary Lambkin-Coyle - A World Transformed: Marketing Strategies in the Age of a Pandemic
4: Prof Mary Lambkin-Coyle - A World Transformed: Marketing Strategies in the Age of a Pandemic
Published:
April 27, 2020, 10:29 a.m.
Mary Lambkin-Coyle, Professor of Marketing and author of the influential Consumer Market Monitor, discusses how the marketing world has changed overnight and how companies can mitigate challenges and pitfalls.