S1E3 - Building a marketplace for a fragmented market with complex workflows - Ruthie Amaru (Freightos)
We talk to Ruthie Amaru, CEO of Freightos, the world's biggest marketplace for freight.\nWe\u2019ll talk about how to serve fragmented markets, with complex workflows and middleman. We talk about how to get supply onboard before having demand, about building for trust and loads of other great things, especially for B2B marketplaces.