The What The Hell Effect (Re-Broadcast)

Published: Aug. 28, 2020, 1:26 a.m.

There is an observation in psychology that looks at how people behave when they have not lived up to the expectations they set for themselves; the “What The Hell Effect.” In this episode of Two Guys on Your Head, Dr. Art Markman, and Dr. Bob Duke talk about, not only what it is, but why it is.