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Today, virtually every streaming platform has a sonic logo, from HBO\u2019s classic \u201cStatic Angel\u201d to the iconic Netflix \u201cTudum.\u201d For Hulu, standing out in such a crowded marketplace has been a process of experimentation and revision. In this episode, we chart the evolution of Hulu\u2019s sonic branding across 5 unique sonic logos. Along the way, the creative team shares unused alternate versions for the first time, and breaks down how they used AI to test their latest sound. Featuring Dan Capstick of DixonBaxi, Matthew Wilcock of Zelig Sound, and Reid Thompson of Hulu.\n\nSign up for Twenty Thousand Hertz+ to get our entire catalog ad-free.\nIf you know what this week's mystery sound is, tell us at mystery.20k.org.\nFollow Dallas on Instagram, TikTok and LinkedIn.\nWatch our video shorts on YouTube, and join the discussion on Reddit and Facebook.\nClaim your $75 sponsored job credit at indeed.com/hertz.\nGet 50% off your first Factor order at factormeals.com/tth50.\nGet 55% off your Babbel subscription at babbel.com/20K.\nGo to zocdoc.com/20k and download the Zocdoc app for free.\nEpisode transcript, music, and credits can be found here: https://www.20k.org/episodes/intothehuluverse\nLearn more about your ad choices. Visit megaphone.fm/adchoices