Why do so many demos go so badly?

Published: Oct. 6, 2020, 7 p.m.

Ed Jaffe is the Founder of Demo Solutions.  In this session we spent time exploring the top reasons for demo failures and how to avoid them.

For those of you that want to read the original blog post on topic of demo fails, check it out on Ed's site, but we did spend time discussing:

1️⃣ Slow your roll.  Stop spending time talking about how great you are.  Seek to understand your customer and their needs.  Remember, it's about them.

2️⃣Narrating the demo.  Stop reading the slides and stop counting on a text heavy slide deck.  If they are reviewing your slides, they are not listening to you.

3️⃣ I've made a huge mistake.  Put time into planning the demo, how you will communicate, and every other aspect of your demo.  Get it right.

We spent time exploring changes important for demos in our virtual-first world and other areas as well, stop in and give a listen.


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