The importance of change management to Enablement
Brittany Manopello is the Director, Global Sales and Customer Success Enablement at Glassdoor. She joins The Collaborator to discuss the her Enablement role, thoughts on Enablement change management, and more.
Here are a few important thoughts if you want to create lasting change in your business.
1️⃣ Enablement needs to be involved as early as possible. For example, if you are developing new features, Enablement will not make an impact if they learn about the features the day they are released. If they are involved early on when features are getting specified, change can be built into the roll-out to the go-to-market team, to customers, and to partners.
2️⃣The power of three is critical.
- Build awareness of the WHY behind changes. Get executives involved to explain the WHY.
- Execute the the change
- Reinforcement -- an area where we all need to improve. Don't run too quickly to the next cool thing to do, make sure you have a plan to reinforce the change and stick to that plan!
Enablement change management requires early involvement, executive support, and a recognition of the value being created by your team.