Social selling, video for sales and how to inspire tech sales teams to transform
Anna Rokina, Digital & Social Selling Enablement Sr. Manager JAPAC for Oracle, stopped by to share her insights on social selling, video for sales and how to inspire tech sales teams to transform.
Key points include:
1️⃣Anna has been in social media branding and sales since 2006. Corporate blogs were the big thing then. She has now been at Oracle for 3 years and supports social selling enablement in the JAPAC region.
2️⃣They support about 300 sellers across 5 regions across this region. Each region has very different needs, way to communicate and collaborate effectively. She has leads in each region that manages the regional challenges and each person with unique skills that the entire team can leverage (video creation, social listening, etc…). This team fluctuates in size between 5 and 7.
3️⃣The focus at Oracle is to not use the quick hacks that result in customers/prospects getting bombarded with outreach. Instead, they put a heavy focus on growing champions in the sales community. Champions + Success = Magic.
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