Real talk about social selling from sales thought leaders, consultants, and authors
Jeff Bajorek and Todd Caponi stop in to chat with The Collaborator on when, and if, social selling is of value to businesses.
Note: We did have a couple of network issues at the beginning.
Give a listen as their points are spot on.
1️⃣ Selling hasn't changed dramatically over time. Yes, we have more channels, but that doesn't change the fact that the goal is still to help customers understand, and then overcome, their business problems using your solutions.
2️⃣ There are certainly people doing amazing on LinkedIn in terms of social selling. Their products are a good fit, their customers are there.
However, there are many more not using LinkedIn at all for selling who are still killing it. Make sure it fits your business needs and that your prospects are there.
3️⃣ All connections are NOT created equal. A connection that simply likes your posts is not as valuable, in a sales sense, as someone who would introduce you to a potential buyer. If you are looking to sell on this platform, you must understand how to tell the difference.