Patience Rain Atsango talks growing businesses, and enablement, in Kenya
Patience Rain Atsango, Brand and Sales Strategist, joined Dave Nel to talk about her vision for Kenya as well as sharing insights on how to build effective sales content.
One of the areas she shared with us was her multi-step process for putting out the right content.
1️⃣ Research. Before you begin randomly creating content, research what people want to know.
2️⃣Analyze your audience. Where are they? What types of content do they want to consume?
3️⃣Plan out your calendar. When do you want to release pieces of content?
4️⃣Test! Can you test your content? This will allow you to iterate and improve.
Give a listen and remain curious.