Partner enablement in B2B and B2B2C environments
In this session, Richard Bristol, Principal and Founder of Bristol Advisory, LLC, joined The Collaborator to share his thoughts on GTM Strategy - Direct and/or Indirect considerations, and then move into Partner Enablement with a focus on enterprise and B2B/B2B2C.
We covered a lot of interesting ground, including:
1️⃣ How do you extend beyond internal sales enablement to what your partners need to be successful.
2️⃣The need for custom-tailored packaging of materials for partners to maximize the value of what you deliver to them for their customers.
So much goodness in this conversation.
Give a listen and remain curious.