New perspectives on Data-driven Sales Coaching from Stefan Funk
Stefan Funk is Program Lead Data Driven Sales Coaching and Head of Communications, Sales Coaching, SAP Sales Learning. He joined Britta Lorenz in this episode of Coffee, Collaboration, and Enablement in the DACH region of Europe.
Stefan shared a ton of amazing insights, but the three tips he shared for anyone looking to establish a coaching program or coaching culture are:
1️⃣Determine and define what coaching metrics and performance drivers you will be using and how will you measure each.
2️⃣Bring in the sales managers right from the beginning. They need to buy-in and drive it or this will not happen.
3️⃣Focus on continuous measurement and improvement of the impact of your coaching program on your business metrics.
So much value within this conversation.