Kayde Givens stops in to share insights on using competencies in enablement

Published: Aug. 20, 2020, 10 a.m.

Kayde Givens, Director of Sales Enablement at Chorus.ai, stops by to chat with The Collaborator about how she is using competencies in hiring, onboarding, and ongoing training.

While we spent a lot of time on exploring the use of competency models, we also discussed:

1️⃣Kayde did her master thesis on door-to-door selling; she has literally been focused on improving sales since college.


2️⃣When Kayde was at Carta, she was hired as the first Enablement person once they had 50 sellers already in place.  In this role, she ran Revenue Enablement, supporting all customer-facing teammates from SDR through Customer Success.

3️⃣Within 18 months of her joining, Carta had nearly 200 reps across multiple business units.  To deliver on the complexities of supporting multiple business units, she partnered closely with sales leadership (always a KEY to success).


Collaboration with sales leaders.  Facilitating change across the business.  Measuring results.

Sounds like Kayde fully understands how to create a scalable and effective enablement process.


Give a listen to better understand competency models and how they can improve your hiring and training efforts.  Check out these resources to learn more.

✔️ Here is the Amazon book link: https://www.amazon.com/FYI-Improvement-Competencies-Development-Guide/dp/1933578904/ref=sr_1_2?crid=1BHVVE94OHMSB&dchild=1&keywords=fyi+for+your+improvement+7th+edition&qid=1597862225&s=books&sprefix=FYI+For+your+improvement+%2Cstripbooks%2C220&sr=1-2

✔️ Korn and Ferry also have a huge resource center all about competency development: https://www.kornferry.com/fyi-resources
✔️ I have a leadership one as well that we built but I left before we could implement it:
https://www.amazon.com/FYI-Improvement-Development-Leadership-Architect/dp/0965571203

Kayde also dropped three great tips for anyone starting a new enablement function, priceless and 100% right on. You'll have to give a listen to learn more. :-)

Also, we discussed yellow jackets which appear to be living in her house, a couple of must read books, and had a blast overall!

We rise up together!

-The Collaborator

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