Katja Kapustina shares on her sales on-boarding program drove real results

Published: July 28, 2020, 11 a.m.

The Collaborator set down with Katja Kapustina to discuss the human side of enablement as well as how Katja built an effective sales on-boarding program that cut ramp time by half, giving the business more time for revenue per sales person.

Katja calls herself a Sales Amplifier, amplifying the impact sales teams can have without her support.  A much better name than Enablement!

Why do we struggle with onboarding? 

1️⃣ Not every company has an Enablement or Training department responsible for sales.

2️⃣ Not every team takes the time to gather the feedback and improve the program.

What does good onboarding look like?  Give a listen and also check out her Sales Onboarding Blueprint.

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