How to effectively apply comms to Enablement to better roll out information to teams
Rebecca Bell is the Assoc. Director, Global Sales Enablement at IQVIA. In this session with The Collaborator, Rebecca explored how an understanding of comms can transform your revenue enablement efforts.
In addition, we explored:
1️⃣ The importance of audience mapping, both internally within the business but also externally as you consider various members of the buying committee.
2️⃣ The importance of measurement, the ease of leading indicators and the challenges with, and importance of lagging indicators.
Stop by and give a listen.