Regional Host and Trusted Advisor, Britta Lorenz, sat with Thomas Mahler, Founder of SalesOcean, an Enablement consultancy in Germany.
They explored several topics, including:
1️⃣ The importance of starting Enablement with a specific strategic mindset -> customer centricity.
2️⃣ Enablement is a whole-company effort, not simply something the Enablement team does.
3️⃣A recognition that Enablement is still in it's earliest stages in DACH.
There is a ton of great insight in here.
Give a listen and remain curious.