Enablement in DACH with Britta Lorenz and Thomas Mahler

Published: Jan. 29, 2021, 3 a.m.

Regional Host and Trusted Advisor, Britta Lorenz, sat with Thomas Mahler, Founder of SalesOcean, an Enablement consultancy in Germany.

They explored several topics, including:

1️⃣ The importance of starting Enablement with a specific strategic mindset -> customer centricity.

2️⃣ Enablement is a whole-company effort, not simply something the Enablement team does.


3️⃣A recognition that Enablement is still in it's earliest stages in DACH.

There is a ton of great insight in here.

Give a listen and remain curious.

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