Gary Rosenfeld Memphis Area Transit Authority
\u201cThe mindset of the transit manager really has to balance the past with the present, with one eye looking toward the future.\u201d
Gary Rosenfeld, CEO at Memphis Area Transit Authority (MATA), started his career as a bus driver. Now, he oversees a multimodal agency that has heritage trolley, fixed route, and demand response systems. In this episode, Rosenfeld elaborates on aligning MATA\u2019s transit vision plan with the city\u2019s new land-use area plan and why \u2018a good transit authority must embrace mobility as its key mission and address the mobility needs, incorporating the first-, last-mile issues, and the other new technologies that are making themselves available.\u2019
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