MAGGIE Patterson, is a copywriter and communication\u2019s strategist who works with coaches, consultants and service providers to help them grow their bottom line. She believes we need to ditch the marketing "shoulds" and play by our own rules. Maggie is also the host of the Marketing Moxie podcast and her work has been published on leading websites including The Huffington Post, LKR Social Media, Duct Tape Marketing, Content Marketing Institute, Yahoo Small Business and more.