372: JUDY Hoberman of Selling In A Skirt: Providing Solution To The Challenges Faced By Women In Sales
JUDY Hoberman, is a true entrepreneur at heart with experience both in the self-employed and corporate arenas. She was personally selected by the President and CEO of a large insurance company to bring her talents into the corporate office. Her task was to demystify the sales process for 3,000 field agents and resulted in being awarded the Character and Integrity award from the field for her contribution to their remarkable success.
\nAfter creating a turn-key national training program for both managers and salespeople, she decided to develop on-site training for another one of her passions \u2013 the challenges faced by women in sales. Having been mentored by men her whole career, Judy has turned her training talents to the differences in sales techniques between men and women.
\nAnd Selling In A Skirt was born, which addresses both the woman\u2019s need to use her gender- based talents and the male manager\u2019s need to understand how to help her be successful by using her instinctive qualities rather than those which are natural to him.
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