CHRISTINA Daves, is a serial entrepreneur and award-winning inventor who has founded and run four successful companies over the past 20 years. Her latest venture, CastMedic Designs was born after a broken foot left her in an awful walking medical boot, the day before she was headed to New York City, the Fashion Capital of the World. With nothing on the market to make it fashionable or even look half-way decent, she founded CastMedic Designs which offers accessories to make the medical boot fashionable. Christina also launched PR for Anyone\u2122 to help small business owners, entrepreneurs, and authors learn how to easily and effectively generate their own publicity.