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So\u2026just how did we get to where we are now? One of the most common questions we\u2019re asked is how to get into this crazy world of watches. We attempt to come up with a few answers that make sense, which was obviously always going to be a challenge. However, Jon tells us how WatchGecko got started, Ben explains how he summons his creative muse to create new watches, and Anthony talks nonsense about watches, cars, and other stuff. Situation normal. In the middle of all that, we also chat about what\u2019s inspired us recently, and pass on a few bits of advice about how to work in the watch industry.

Show Notes;

Why did the Lexus LFA fail? https://www.youtube.com/watch?v=JnwLM-zJfVc&list=LLi3mJBFWlfhsbNqcL-QN5ew&index=537

Gordon Murray T.50: https://www.topgear.com/car-news/first-look/it-gordon-murrays-astonishing-ps236m-t50

The business of drugs: https://www.netflix.com/be-en/title/80199963

How to create a watch brand: https://timeandtidewatches.com/how-to-start-your-own-minimalist-watch-brand/

Some more tips: https://bizfluent.com/how-5366461-start-watch-company.html

The Geckota story: https://www.geckota.com/about-us

How to start selling on eBay (which is how Jon started selling watch straps): https://www.ebay.com/help/selling/selling/start-selling-ebay?id=4081

Jaeger Le Coultre Reverso, one of Ben\u2019s earliest watch memories: https://www.jaeger-lecoultre.com/eu/en/watches/reverso.html

Richard Mille, a good example of a new(ish) luxury brand: https://www.richardmille.com

Gerald Genta, an inspirational watch designer: https://en.wikipedia.org/wiki/G\xe9rald_Genta

Audemars-Piguet Royal Oak, one of his most famous creations: https://www.audemarspiguet.com/en/watch-collection/royal-oak/

Polerouter, another Genta design: https://wornandwound.com/a-brief-history-of-the-universal-geneve-polerouter/

Kickstarter, one way to make your dreams come true: https://www.kickstarter.com/about

Strapcode, an early inspiration for Jon: https://www.strapcode.com

Christopher Ward, another good example: https://www.christopherward.com

Steinhart watches: https://www.steinhartwatches.de