Timology 2 - Why selling is like dating
In the first episode in this series Tim outlined the mathematical formula every great salesman needs to follow. Marketing + relationships + accounting = a sale. Today he reveals the secret to building relationships. It’s a lot like dating. Would you walk up to someone in the bar and say “Hi! I’m really good looking and I’m great in bed.”? It wouldn’t work. It’s the same in sales. You need to form actual relationships with actual people before you can expect to sell anything. (cont...)