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Can you do good and still be successful?\xa0

What is the true value of purpose?

How are huge UK companies in the financial services sector currently struggling from a talent retention and recruitment perspective and what is the answer?

\xa0After a bit of a break, TIE Unearthed is back, and today I\u2019m speaking with the first person that hired me when I moved to London in 2001, Chris Norman.

Chris is the Founder and CEO of GOOD Agency, a pioneer\nof brand Purpose and has worked for the last 28 years across the commercial, government and charity sectors helping them create value from the positive impact they have on the world. Chris was included in the 2019 Progress 1000 as one of the 25 most influential people in London in media and is a regular judge and panellist.

Chris\u2019s breadth of experience is with the largest commercial and charity brands, and today we talk about how behaviours are the\nessence of any company, what it means to be human, and what happens when a company isn\u2019t authentic.

We talk about GOOD being a B-corp, but why they haven\u2019t been champions of the initiative until recently.

Chris tells us why they have become employee owned.

What a better world looks like and how we get there.

And we end with valuable learnings from Chris\u2019 challenging journey.

I have found Chris\u2019 story and that of GOOD fascinating, so much so I have captured it in my book, Return on Humanity, coming out in April of 2024. Here you get a sneak peek!

So throw on those running shoes or grab that favourite beverage, and here is Chris.

And please don\u2019t forget to let us know what you think of this episode, leave a review and subscribe.

If you would like to be reminded of future podcasts and other inspiring stories from TIE, join our newsletter here.\xa0

If you would like to pre-order Return on Humanity: Leadership lessons from all corners of the earth, you can do that here.