Ep:#69 Paul Skinner on shifting the stories that we live and work by
What value do we lose when economics reduces communities to markets?
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\nHow can investors not just be seen as check books?
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\nAnd if suppliers are not just simply seen as delivering to a contract, what else could that relationship look like?
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\nToday Paul answers some big questions. All rooted in shifting the stories that we live and work by.
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\nPaul Skinner is the author of The Purpose Upgrade: Change your Business to Save the World. Change the World to Save your Business. He\u2019s also the author of Collaborative Advantage: How Collaboration Beats Competition as a Strategy for Success. Through his consulting practice The Agency of the Future, Paul helps clients to drive purpose-led change and better mobilise stakeholders for lasting success. And he also founded MarketingKind, a non-profit professional membership community that brings business leaders, marketers and change-makers together to address our most pressing problems.
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\nToday Paul explains how collaborative advantage is a radical alternative to competitive advantage.
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\nWe talk about what a purpose upgrade is and why we need to elevate purpose now more than ever.
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\nAnd Paul gives us a beautifully articulated solution to substantially increasing the ceiling for success for any enterprise. And it\u2019s easier than you think.
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\nWe talk about economics.
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\nWhy only focusing on profit isn\u2019t good for business.
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\nAnd how purpose can be our most adaptive capacity as humans.
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\nPaul then finishes by explaining how we can avoid being puppets of our prior intentionality and instead the true authors of our own future change.
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\nYou don\u2019t want to miss this conversation.
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\nSo, grab that favourite beverage or throw on those running shoes, and enjoy this conversation with Paul.
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\nAnd please don\u2019t forget to let us know what you think of this episode, leave a review and subscribe.
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\nAnd if you would like to be reminded of future podcasts and other inspiring stories from TIE, join our newsletter here. http://bit.ly/TIENewsletter
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\nYou can also grab a copy of his book, The Purpose Upgrade, here.