Value Based Pricing with Alastair Dryburgh
How do you put a price on ideas or creativity?\n\nIt\u2019s a perennial challenge faced by marketing, advertising and PR agency owners. You know you can make a massive difference to your client\u2019s brand challenges, yet you\u2019re often stuck simply selling time. But not any more. Not if you listen to Alastair Dryburgh, that is, anyway.\n\nAlastair is an advocate of agencies charging based on the value they create rather than the time it takes to deliver it. If you're currently selling time for money, you will enjoy Alastair's thinking.